Companies are recurrently being told that they must make business differently to avoid a crash, but where do we stand exactly? Does the corporate world actually gives signs of change and adaptation to new constraints? Do companies question their purpose, their role in society and are they planning on a long term vision?
The answer is yes. Although the movement may seem insufficiently strong and fast for now, it exists. It is for example the case of the B Team B movement launched by Virgin and Puma leaders, or B Corp, the international business community that reconcile profit and public interest.