“Our aim is to help people understand that the goal is not to buy more and more, but to give value to what we already have.”
By atta“We don’t need to consume more and more, we should rather appreciate what we already have”. By targeting the sneaker, VEJA has reinvented this emblematic product of mass consumption, seeking to transform the various stages of the production chain, with a focus on the traceability of materials. “Our madness is a bit like an investigative journalist: going out, asking questions, finding materials and knowing everything about where they come from. It’s when you know everything that you can change and move towards a more ecological material,” explain Sébastien Kopp and François-Ghislain Morillion, co-founders of VEJA.
Founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, VEJA – which means “look” in Portuguese – has chosen to produce sneakers in an ethical, sustainable and repairable way. Over the past three years, more than 20,000 pairs have been restored in their shoe repair shops. VEJA rejects traditional industry practices, without advertising, the brand lets its customers tell its story.
